TikTok really blew up in the west during the pandemic its been around for a couple of years now but definitely during the past year the interest level and amazing videos I’ve seen have skyrocketed the app to everyone’s homepage – it’s the app where you turn on to kill some time and then find out you’ve been on it for an hour. I know many people that had to delete it completely to get anything done – it’s that addictive.
Today on the podcast, I welcome Matthew Brennan, author of the new book Attention Factory: The Story of TikTok and China’s ByteDance and we talk about the beginnings of the app as well as what the future holds. This is an interesting conversation because we can actually see the future of TikTok just by looking at its original Mainland China version Douyin – the features that already exist on the app are incredible and Matthew talks about how Bytedance – the parent company of TikTok – might roll them out to Western audiences.
We talk about its beginning as Musical.ly, to the first group of furry users to having the president of the US try to ban it and more importantly what is the future of TikTok and the short video format as it permeates across every Western social media platform.
This episode of Sandwich Society is definitely for your page, so grab a bottle of Ocean Spray cranberry juice and bob your head to this podcast with my guest Matthew Brennan.
Matthew has graciously supplied us this great TikTok overview deck as a preview to his book for you to enjoy.